Mediaocean’s Prisma, a trusted system of record for global media investment, today announced the completion of a Prisma Direct integration with the Microsoft Advertising Platform, enabling brands and agencies to streamline workflows from planning through reconciliation. Through Prisma Direct, buyers can send orders directly to the Microsoft Advertising Platform, receive campaign performance data back into Prisma, and manage invoices electronically, connecting key workflows within their broader media operations.

For marketers managing search alongside other media investments, the integration eliminates a familiar source of friction—entering the same campaign information across separate systems. Orders created in Prisma flow directly into the Microsoft Advertising Platform without duplicate data entry, reducing manual work and the risk of errors between planning and execution.

“Search remains one of the most important channels for marketers, yet the workflow often requires teams to move between separate planning, buying, reporting, and billing systems,” said Drew Kane, Chief Product Officer, Prisma. “By integrating the Microsoft Advertising Platform with Prisma Direct, buyers can send orders directly from the platform they already use to manage media investments, while performance data and invoices flow back automatically. The result is a more connected and efficient search buying workflow across the campaign lifecycle.”

The connection also closes the loop on campaign performance. Data flows back into Prisma automatically, giving buyers consistent, in-platform visibility into pacing and performance. With order and delivery information together in the same system, teams can monitor spend and reconcile performance without switching between platforms or manually importing data into Prisma.

The integration extends that automation to invoicing. Microsoft Advertising Platform invoices flow electronically into Prisma’s Invoices module, eliminating manual entry and reliance on third-party services while simplifying reconciliation.

“Advertisers want greater connectivity between the systems they use to plan media and the platforms where campaigns are activated,” said Yolanda Lam, GM, Global Head of Agency Development, Microsoft Advertising. “By connecting the Microsoft Advertising Platform directly with Prisma, we’re helping agencies create a more consistent workflow across campaign management, performance, and billing so they can manage their investments more efficiently.”

Initially launched to automate direct transactions with premium media companies, Prisma Direct now brings that connected model to search, linking the systems agencies use to plan and manage media with the platforms where campaigns are executed and measured. This expansion gives agencies a more consistent way to manage media investment across channels, from planning through performance, invoicing, and reconciliation.

About Prisma

Prisma is the trusted industry platform for advanced, AI-driven media buying, optimization, and execution. As part of Mediaocean, Prisma’s advertising infrastructure connects brands, agencies, media suppliers, data providers, and ad tech partners with an end-to-end SaaS solution for workflow across all channels. Over 100,000 people use the Prisma platform around the world as an independent system of record to operate more efficiently and effectively. Visit go.prisma.mediaocean.com to learn more.

About Mediaocean

Mediaocean is the foundational software and AI partner for omnichannel advertising. With over $200 billion in annualized ad spend running through its platforms and more than 100,000 users worldwide, Mediaocean deploys AI and automation to optimize investments and outcomes. Through innovations such as NIVO AI, Mediaocean is helping marketers turn intelligence into action across the campaign lifecycle. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, and Protected, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.

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